Over the last 30 days, the average conversion rate for users who view a book list and click the author's featured book is 7.5%.
That is a fantastic conversion rate.
That means that if 200 visitors go to your book list, 15 are clicking to check your book out on a bookstore (or previewing it at Amazon).
(Data run on May 30th, 2023, and from Google Analytics tracking for visitors who stick around for at least 1 second.)
But averages hide even better numbers.
If your book list is targeted to the right readers, that number can be much higher (especially if you know your niche and how to speak to them).
We have lots of lists hitting 10% to 20% conversion rates for the author's own books.
Because those authors are speaking to the right audience and nailed their list. Plus, everything else about their book is set up correctly (blurb, bio, cover image, author image).
Two of our book lists in our top 100 are hitting a 33% and 41% conversion rate to the author's own book. They nailed their list, their book recommendations are deeply personal, and their books are incredibly well presented.
We also have lists in the top 100 book lists hitting a 0% conversion rate for their own book. Those lists often miss the mark on matching their book with a target audience or have classic problems like the book cover being unprofessional (I am hoping to help authors spot this long-term). Sometimes that is outside their control, such as if their book could be more challenging to market.
This is why this method can be so valuable. If you know your readers, you can speak directly to them.
I hope to share this type of data with authors long term. Especially as I hope to give them more data like this to help their advertising and marketing on Bookbub, Amazon, or other websites.
P.S. Would you like to help us build a dashboard so authors can see stats like this?
I launched a membership program for founding members at the urging of authors and readers. 100% of the money goes toward developing new features and my goal of hiring a full-time developer in 2023 (currently, we only have one part-time developer).