How does the "3 favorite reads of the year" program help me sell books?

Every year, millions of readers want to know what the "best books" are for that year. This is a way for you to get in front of those readers.

How will this help me sell books?

1. We create a beautiful page for you with your 3 favorite books of the year to share with readers (here is what it will look like). And we feature one of your books alongside your picks. We want to give you something powerful to share with your audience, smartly promote one of your books, and reach a wider audience through a shared love of reading. 
2. Your book recommendations go into our promotion system, and we use those to pull readers toward you and your list (so they meet you and your book). Here is a breakdown of how each part of our website is designed to help readers find you and your list. 

3. We encourage readers to subscribe to your future book recommendations and help build a fanbase around your book recommendations. This is the first step in my long-term goal to help grow your fanbase on Shepherd (and to grow book recommendation channels that can help all authors). 

How does this connect to Shepherd's strategic goals for helping authors?

Our 2nd strategic goal is that Shepherd will create a platform for authors and book lovers to build a fan base around book recommendations. Not only is that great for readers, but it will create thousands of book recommendation channels for authors to reach different slices of readers. 

This is our first step toward this path and building more recommendation channels for readers based on their book DNA. This benefits authors by providing them with diverse book recommendation channels to reach readers. I don't want books to become a "winner takes all market," and this is part of the fight to stop that trend. 

Here is a full breakdown of our strategy and tactical goals for authors.